Privacy Policy
Last Updated: November 6, 2026
Purpose
This Privacy Notice (“Notice”) describes certain personal information collected by or on behalf of Wash Associates OpCo., LLC, doing business as ICON Car Wash, and/or its parent companies, affiliates, and subsidiaries, as applicable (“ICON”, “we”, “us”, or “our”), and their service providers through the www.iconcarwash.com website and related online services (collectively, the “Site”), our member portal, our physical car wash and pay-station locations, and our phone, text, or email interactions with you, along with how that information is used, shared, and protected. If you have any questions or concerns about this Notice, please contact us using the information provided below.
This Notice does not apply to information that is publicly available as contemplated by applicable laws. It also does not apply to websites that are solely operated and maintained by third-party vendors. ICON does not control the terms and conditions or any data collection or privacy practices of any third-party websites.
Statement
By using the Site or our services, you acknowledge on behalf of yourself and any organization that you represent (together, “you”) that you have read and understand this Notice. We may modify this Notice at any time. Material changes will be conspicuously posted on the Site or otherwise communicated to you. Our ICON Car Wash Terms of Service and Membership Terms & Conditions are also incorporated herein.
Personal Information You Provide
We collect information that personally identifies you (“Personal Information”), which may include your name, email address, mailing address, phone number, payment information, month and day of birth, vehicle information, vehicle identification number, and license plate. We use and share Personal Information as described in this Notice and as permitted by applicable law. Personal Information is required to use certain features and services, for example, to purchase an ICON membership or a car wash.
Membership
If you purchase a membership, you may be required to provide certain Personal Information, including your name, mobile phone number, payment information, mailing address, email address, license plate number, and any other Personal Information required to complete your purchase at the point of sale, whether online, at a pay station, or with a team member at one of our locations. This Personal Information is saved as a profile in connection with your membership. If you add a membership for an additional vehicle, you will need to provide your current membership information to complete the transaction. If you contact us with a request or inquiry about your membership, such as updating your profile, changing your plan, or transferring your membership to another vehicle, the information in your request may be connected to your membership profile. When you purchase a membership, you may be assigned a membership number based on your vehicle’s license plate number and/or an RFID tag. This membership number belongs to ICON and does not constitute your Personal Information.
Member Portal
You may be able to manage your membership online through our member portal. To do so, you may need to provide your name, email address, and mobile phone number. Any information we receive from you through the portal, or through phone, text, or email communications with our team, may be added to your membership profile.
Mobile Phone Number
If you elect to communicate with us by text or provide us with a mobile phone number, we may send you text messages from our systems, which may include the use of an automated system, regarding our services and your transactions and requests. Your mobile carrier’s message and data rates apply to all texts you send to or receive from us, including marketing texts as described below. Data obtained from you in connection with text messaging may include your mobile phone number, your carrier’s name, and the date, time, and content of your messages and other information you provide to us. To opt out of receiving texts, see “Communications Opt Out” below.
Vehicle Identification Number (VIN) and License Plate
If you make a vehicle damage claim against ICON, we may collect your VIN, license plate number, name, phone number, email address, vehicle make and model, and auto insurance information, and use that information to process and handle your claim. This information may be collected directly by an ICON team member. Your license plate information may also be collected when you enroll in a membership at our locations. This information may be added to your membership profile.
Payment Information
When you purchase a membership or a car wash, your credit or debit card or other financial information is transmitted directly to a third-party payment processor in accordance with applicable Payment Card Industry Data Security Standards. For membership purchases, a tokenized version of your card information is retained in your membership profile so that your membership can renew, and we keep a record of your membership purchases. We also keep a record of your car wash purchases. We do not store your full card number on our systems.
Communications Opt Out
General. We, or third parties on our behalf, may use your Personal Information to send you communications by mail, email, or text message. If you have given us more than one email address or mobile phone number, opting out of communications for one does not opt out any other email address or mobile phone number associated with your membership profile.
For text messages, your mobile carrier’s standard message rates and other charges apply, and are billed by and payable to your mobile carrier. We are not liable for any delays in your receipt of text messages. Delivery depends on effective transmission by your mobile carrier. The number of text messages per month will vary based on your transactions.
Transactional Communications. Transactional communications contain information you need to use our services, such as receipts, billing and payment notices, and membership updates. Legal notices are a form of transactional communication containing information we are required by law to provide to you. The number of transactional communications may vary per month. To opt out of transactional text messages, other than legal notices, reply STOP to any text message you receive from us. If you opt out of transactional texts, you will also be opted out of marketing texts (but not legal notices). To stop all communications from ICON, including legal notices, you must cancel your membership. If you opt out and later make a new purchase or provide a new mobile number, you may receive new transactional and marketing communications. If you request to opt out by another means, it may take several days to take effect, and you may continue to receive messages in the meantime.
Marketing Communications. Consent to receive marketing communications is not a condition of any purchase. The number of marketing communications may vary per month. You may opt out of marketing emails by using the unsubscribe link in the email, and out of marketing texts by replying STOP to the message you received. We may send you a confirmation that you have been unsubscribed. To opt out of other marketing communications (for example, postal mail or calls), please contact us at info@iconcarwash.com or 615-676-3147. Opting out of marketing communications does not opt you out of transactional communications.
Sweepstakes, Contests, and Promotions
ICON may offer sweepstakes, promotions, contests, and partner offers. To participate, you may need to submit certain Personal Information, which may include your name, email address, mobile phone number, and mailing address. Information collected through sweepstakes, contests, and promotions may be (i) used to contact you with marketing communications, (ii) shared with third-party vendors that administer the promotion or send surveys and emails on behalf of ICON, and (iii) subject to additional terms provided to you at that time. It may also be shared with state regulatory agencies if required for the promotion.
Data Automatically Collected
License Plate and/or RFID Tag
We automatically scan and collect data from your vehicle’s license plate and/or the RFID tag on your vehicle each time you visit any of our locations, or when we change, manage, or otherwise assist with your membership. We use this information to provide our services to you, to recognize your membership, to track your use of our services, and to personalize our communications with you.
Cookies, Pixels, and Similar Tracking Technologies
When you use the Site, we and our Site vendors use technologies such as cookies (small pieces of data stored on your device by your browser), web beacons, pixel tags, and similar technologies to automatically collect the internet protocol (“IP”) address assigned to the devices you use, your internet service provider, device identifiers, approximate geographic location, browser type, Site pages visited, websites you visit before and after the Site, and data about how and when you use the Site (for example, date and time stamps, clickstream data, and the search terms and websites that direct you to the Site). We may use tracking technologies such as Google Tag Manager, Google Analytics, the Google Ads tag, and the Meta (Facebook and Instagram) pixel to understand how visitors use the Site, to measure the effectiveness of our advertising, and to deliver relevant advertising, including to audiences similar to our customers. We may combine this information with other information we collect, including Personal Information, and save it to your membership profile or elsewhere in our systems.
Most browsers accept cookies automatically. You can change your browser settings to block or delete cookies, but some features of the Site may not work properly if you do. You cannot disable cookies that are essential to the functionality of the Site.
Information collected by these pixels and tracking technologies may be shared with service providers and used as described in this Notice and in accordance with those providers’ privacy policies. We do not sell, rent, or loan this information to any third party for money. However, some data sharing for advertising may be considered a “sale” or “targeted advertising” under certain state laws, and you have the right to opt out of it (see “Your Privacy Rights” below).
Depending on your state of residence, you may have the right to control the use of these tracking technologies. ICON may also show a notice or prompt about our use of tracking technologies when you visit the Site and give you a choice about their use; continuing to use the Site after being presented with that choice will be considered consent. Opting out will not stop you from seeing ads; it will stop the ads you see from being personalized based on your activity on our Site.
Do Not Track Requests
Because of the automatic collection of data using cookies, we do not respond to browser “do not track” signals.
Analytics and Advertising
Analytics. We use analytics tools such as Google Tag Manager and Google Analytics, which collect and process information about your use of the Site, device identifiers, and, in certain instances, IP addresses. Google sets and reads cookies to collect this information, and your web browser automatically sends it to Google. We may also enable Google Analytics features such as Demographics and Interest Reporting, which provides aggregate information such as the age and gender of users and their interests. Google uses this data to provide us with aggregated reports that we use to improve the Site. To learn more, visit Google’s Privacy Policy and Google’s page on how Google uses information from sites or apps that use its services. You may install the Google Analytics Opt-out Browser Add-on for each browser you use.
Online Behavioral Advertising. We may use advertising networks and services provided by third parties, such as Google and Meta. These services collect data about your interactions with the Site and other websites and use it to show you personalized content and ads for goods and services. The data collected may be associated with your Personal Information, and the ads may appear on the Site, on other websites and apps, and in social media. For example, we may use Google Ads to show ads on our behalf across the internet. To opt out of personalized advertising from Google or to customize your ad preferences, visit Google’s Ad Settings. Opting out will not affect your use of the Site.
To learn more about third-party ad networks and online behavioral advertising, and to change your preferences, visit the Network Advertising Initiative consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Settings in one browser or ad network will not necessarily carry over to others, so you may occasionally still see our ads.
Advertising Audiences and Measurement. We may share limited contact information, such as your email address and mobile phone number, with advertising platforms, including Google and Meta (Facebook and Instagram), so that they can (i) show you, or avoid showing you, our ads; (ii) help us reach people with similar interests (sometimes called “look-alike” or “similar” audiences); and (iii) measure whether our ads led to a visit, membership, or purchase. Before this information leaves our systems, it is converted into a coded, one-way format (a process called “hashing”) so that the platform can only use it to match people who already have an account with that platform. Under those platforms’ terms, this information is used only to provide these services to us, and information that does not match one of their users is deleted. You may opt out of this use at any time by contacting us at info@iconcarwash.com or 615-676-3147 with the email address and phone number you would like excluded, and we will exclude them from future audience lists. You can also manage your ad preferences directly in your Google and Meta account settings.
Social Media. We are active on social media, including Facebook and Instagram (“Social Media”). Anything you post on Social Media is public and will not be treated as confidential. We may post or re-post comments or content you post on our Social Media pages. You agree to hold ICON and its affiliates harmless and without liability for any content you post on ICON’s Social Media. Your use of Social Media is governed by the privacy policies and terms of the companies that operate those services, not by this Notice.
Videos and Embedded Content. The Site may contain videos and embedded content (such as maps) provided by ICON or third parties, which may collect data about how you interact with that content.
Data Collected from Third-Party Sources
We may obtain data, which may include Personal Information, about individuals from third-party sources, such as our service providers and business partners, and combine it with Personal Information or other data we collect. This helps us keep our records accurate, contact customers, and improve our marketing. For example, if someone buys you a wash or a membership as a gift, we collect your name, email address, and/or phone number to process and send the gift.
How We Use and Share Personal Information
Beyond the uses and sharing described above, ICON may use and share Personal Information as described below.
Purpose for Collection and Communication with You
We use and share Personal Information for the purpose for which it was collected or for purposes reasonably contemplated when it was collected. For example, if you contact us for help, we may use your Personal Information to contact you and assist with your request. We may also use it to notify you of changes to the Site or our terms (including this Notice), to verify your identity, and to send you marketing communications, receipts, and other transactional messages, including legal notices.
Account Management and Administration
We use Personal Information to manage your membership, process transactions, provide customer service, and inform our business strategies, and for Site management, such as troubleshooting problems, improving the content and functionality of the Site, and analyzing how the Site is used.
Employees and Affiliates
We may share Personal Information with our employees and affiliates who need the information for our business purposes.
Vendors and Other Partners
We may share Personal Information with our subsidiaries, affiliates, vendors, service providers, consultants, and other partners that process Personal Information for us or for the purposes described in this Notice, including point-of-sale and membership management systems, payment processors, Site hosting and management, email and text messaging services, analytics, advertising and marketing, customer reviews and surveys, and security services. These parties may use and disclose Personal Information only as needed to provide services to us.
Professional Advisors
We may share Personal Information with our professional advisors, such as attorneys, accountants, and financial and business advisors, in their capacity as advisors to ICON.
Aggregated and De-identified Data
We may use Personal Information to create de-identified or aggregate data and may use and share that data with our affiliates, vendors, and other third parties to analyze and improve our services, inform business strategies, understand customer preferences, and for other lawful purposes. ICON owns such de-identified and aggregate information, and we will not attempt to re-identify it except as permitted by law.
Government Officials and Law Enforcement
We will cooperate with law enforcement and other government agencies and may disclose Personal Information if we believe in good faith that we are legally required to do so, if our legal counsel advises us to do so, or when necessary to identify, contact, or bring legal action against someone who may be causing harm to, or interfering with the legal rights of, ICON or any other party.
Legal Purposes
If there are legal claims between you and ICON, we will use your Personal Information to pursue, defend, and handle those claims. We may also share information as needed to enforce our rights, protect our property, or protect the rights, property, or safety of others.
Business Transactions
If we undergo a change or contemplated change in control, acquisition, merger, reorganization, or sale of assets or equity, or in the event of a bankruptcy, receivership, or similar transaction, Personal Information may be transferred, sold, or otherwise shared with potential and actual successors, who will be bound by this Notice as it applies to that Personal Information.
With Your Consent
With your consent, we may use or share Personal Information in ways not specifically described in this Notice.
Sales
We do not sell, rent, or loan your Personal Information to any third party for money. However, some sharing of data for advertising may be considered a “sale” or “targeted advertising” under certain state laws. You may contact us at info@iconcarwash.com or 615-676-3147 to opt out. We do not share your Personal Information with third parties for those third parties’ own direct marketing purposes.
Your Privacy Rights
Tennessee Residents
If you are a Tennessee resident, and to the extent the Tennessee Information Protection Act applies, you have the right to:
- Confirm whether we process your Personal Information and access that information;
- Correct inaccuracies in your Personal Information;
- Delete Personal Information you provided to us or that we obtained about you;
- Obtain a copy of your Personal Information in a portable and, to the extent technically feasible, readily usable format; and
- Opt out of the processing of your Personal Information for targeted advertising, the sale of your Personal Information, and profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
To exercise these rights, contact us at info@iconcarwash.com or 615-676-3147. We will need to verify your identity before completing your request, using information such as your name, email address, phone number, and membership details. You may use an authorized agent to submit a request on your behalf where permitted by law. We will respond within 45 days of receiving your request; if we need more time, we may extend this period once by an additional 45 days and will let you know. We will not discriminate against you for exercising any of these rights.
If we decline to take action on your request, you may appeal our decision by contacting us at info@iconcarwash.com with the subject line “Privacy Appeal.” We will respond to your appeal within 60 days and explain our decision. If your appeal is denied, you may contact the Tennessee Attorney General at www.tn.gov/attorneygeneral.
Residents of Other States
Residents of certain other states may have similar rights under the laws of their state. Nevada residents may submit a request that we not sell any Personal Information we have collected about them. To make a request, contact us at info@iconcarwash.com or 615-676-3147.
Data We Do Not Intend To Collect
Sensitive Information
“Sensitive Data” is any data that reveals your racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexual orientation, or citizenship or immigration status, genetic or biometric data processed to identify you, Personal Information collected from a known child, or precise geolocation data. We do not intend to collect Sensitive Data from you. Please do not provide Sensitive Data to us through the Site, Social Media, or any other form of communication.
Children
We are committed to protecting children’s privacy. The Site is not directed at children under 16 years of age, and we do not knowingly collect, use, or share Personal Information from children under 16. If a parent or legal guardian learns that their child has provided us with Personal Information without their consent, please contact us and we will make commercially reasonable efforts to delete it.
Data Security
We use commercially reasonable technical and organizational measures to help secure Personal Information against loss, misuse, and alteration, including secure systems, encryption where appropriate, and restricted access within the company. No data transmission over the internet or a mobile network can be guaranteed to be 100% secure, and we cannot guarantee the security of Personal Information. If a breach of our systems occurs, we will notify you if and as required by applicable law.
Data Retention
How long we keep data about you depends on what is needed to maintain our relationship with you, provide our services, and meet legal, accounting, and contractual requirements. We retain information for specific business and legal purposes, and sometimes those requirements mean we keep certain information for an extended period.
Access from Outside the United States
The Site is operated by ICON and its vendors from the United States and is intended solely for a United States audience. If you access the Site from outside the United States, your Personal Information will be transferred to, stored in, and processed in the United States, whose data protection laws may differ from those of your country. ICON does not market or direct its services toward residents of the European Union.
Third-Party Sites
The Site may link to, or be linked from, websites we do not control. We are not responsible for the privacy policies or practices of third parties. This Notice does not apply to third-party websites or to any data you provide to third parties. We encourage you to read the privacy policy of each website you visit.
Updates to This Notice
We may update this Notice periodically to reflect changes in our practices. When we post changes, we will revise the “Last Updated” date at the top of this Notice. If we make material changes to the way we collect, use, or share the Personal Information you have provided, we will post a clear and conspicuous notice on the Site.
Access, Update, and Contact Information
To access or update your Personal Information, exercise your privacy rights, or raise any questions or concerns about this Notice, please contact us:
ICON Car Wash
Email: info@iconcarwash.com
Phone: 615-676-3147
You may also reach us through the Contact Us form on our website.